Pilot Michael Masucci waves as he departs the crew and billionaire entrepreneur Richard Branson prior to boarding, for travel to the edge of space in Virgin Galactic's passenger rocket plane VSS Unity, near Truth or Consequences, New Mexico, U.S., July 11, 2021. REUTERS/Joe Skipper Expand
Virgin Galactic founder Richard Branson is greeted by school children (AP Photo/Andres Leighton) Expand
Virgin Galactic's passenger rocket plane VSS Unity. REUTERS/Joe Skipper Expand
Virgin Galactic's chief astronaut instructor Beth Moses embraces Richard Branson and other crew as he arrives to board the company's passenger rocket plane. Virgin Galactic/Handout via REUTERS. Expand
Billionaire entrepreneur Richard Branson departs with his crew prior to boarding. REUTERS/Joe Skipper Expand

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Pilot Michael Masucci waves as he departs the crew and billionaire entrepreneur Richard Branson prior to boarding, for travel to the edge of space in Virgin Galactic's passenger rocket plane VSS Unity, near Truth or Consequences, New Mexico, U.S., July 11, 2021. REUTERS/Joe Skipper

Pilot Michael Masucci waves as he departs the crew and billionaire entrepreneur Richard Branson prior to boarding, for travel to the edge of space in Virgin Galactic's passenger rocket plane VSS Unity, near Truth or Consequences, New Mexico, U.S., July 11, 2021. REUTERS/Joe Skipper

Virgin Galactic founder Richard Branson is greeted by school children (AP Photo/Andres Leighton)

Virgin Galactic founder Richard Branson is greeted by school children (AP Photo/Andres Leighton)

Virgin Galactic's passenger rocket plane VSS Unity. REUTERS/Joe Skipper

Virgin Galactic's passenger rocket plane VSS Unity. REUTERS/Joe Skipper

Virgin Galactic's chief astronaut instructor Beth Moses embraces Richard Branson and other crew as he arrives to board the company's passenger rocket plane. Virgin Galactic/Handout via REUTERS.

Virgin Galactic's chief astronaut instructor Beth Moses embraces Richard Branson and other crew as he arrives to board the company's passenger rocket plane. Virgin Galactic/Handout via REUTERS.

Billionaire entrepreneur Richard Branson departs with his crew prior to boarding. REUTERS/Joe Skipper

Billionaire entrepreneur Richard Branson departs with his crew prior to boarding. REUTERS/Joe Skipper

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Pilot Michael Masucci waves as he departs the crew and billionaire entrepreneur Richard Branson prior to boarding, for travel to the edge of space in Virgin Galactic's passenger rocket plane VSS Unity, near Truth or Consequences, New Mexico, U.S., July 11, 2021. REUTERS/Joe Skipper

Billionaire adventurer Richard Branson has reached space aboard his own winged rocket ship.

The thrill-seeking billionaire strapped in and set off Sunday on his boldest adventure yet — a bid to reach space aboard his own winged rocket ship.

A live-stream blog from Virgin Galactic said he had had reached space just before

A successful flight would vault the nearly 71-year-old Branson past fellow billionaire and rival Jeff Bezos, who is planning to fly to space in a craft of his own nine days from now.

With a crowd of more than 500 people watching, a twin-fuselage aircraft with Branson’s space plane attached underneath took off in the first stage of the flight. Aboard were Branson and five crewmates from his Virgin Galactic space-tourism company.

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Billionaire entrepreneur Richard Branson departs with his crew prior to boarding. REUTERS/Joe Skipper

Billionaire entrepreneur Richard Branson departs with his crew prior to boarding. REUTERS/Joe Skipper

Billionaire entrepreneur Richard Branson departs with his crew prior to boarding. REUTERS/Joe Skipper

The plan was for the space plane to detach from the mother ship at an altitude of about 8 1/2 miles (13 kilometers), fire its rocket engine and then pierce the edge of space at about 55 miles (88 kilometers) up. After a few minutes of weightlessness for the crew, the space plane was supposed to glide to a runway landing.

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Virgin Galactic founder Richard Branson is greeted by school children (AP Photo/Andres Leighton)

Virgin Galactic founder Richard Branson is greeted by school children (AP Photo/Andres Leighton)

Virgin Galactic founder Richard Branson is greeted by school children (AP Photo/Andres Leighton)

The brief, up-and-down flight was intended as a confidence-boosting plug for Virgin Galactic, which plans to start taking paying customers on joyrides next year.

“It's a beautiful day to go to space,” Branson tweeted in the morning, posting a photo of himself with fellow billionaire and space-tourism rival Elon Musk.

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Virgin Galactic's chief astronaut instructor Beth Moses embraces Richard Branson and other crew as he arrives to board the company's passenger rocket plane. Virgin Galactic/Handout via REUTERS.

Virgin Galactic's chief astronaut instructor Beth Moses embraces Richard Branson and other crew as he arrives to board the company's passenger rocket plane. Virgin Galactic/Handout via REUTERS.

Virgin Galactic's chief astronaut instructor Beth Moses embraces Richard Branson and other crew as he arrives to board the company's passenger rocket plane. Virgin Galactic/Handout via REUTERS.

Before climbing aboard, the flamboyant, London-born Branson signed the astronaut log book and wisecracked: "The name’s Branson. Sir Richard Branson. Astronaut Double-oh one. License to thrill.”

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Virgin Galactic's passenger rocket plane VSS Unity. REUTERS/Joe Skipper

Virgin Galactic's passenger rocket plane VSS Unity. REUTERS/Joe Skipper

Virgin Galactic's passenger rocket plane VSS Unity. REUTERS/Joe Skipper

Branson wasn't supposed to fly until later this summer. But he assigned himself to an earlier flight after Bezos announced plans to ride his own rocket ship into space from Texas on July 20.

More than 600 people have already made reservations for a ride into space with Virgin Galactic, founded in 2004.
Bezos' Blue Origin has yet to open ticket sales or even announce prices, but late last week boasted via Twitter that it would take clients higher and offer bigger windows.

Blue Origin and Musk's SpaceX both launch capsules atop rockets, instead of using an air-launched, reusable space plane.

Virgin Galactic made three previous test flights into space with a crew.