Marketing and customer data platform provider Lemnisk announced the company officially entered the Japanese business market, allowing enterprise customers to take advantage of a wide range of engagement tools and utilize valuable data.
Customer journeys have become a heavy point of focus for companies across the globe, as expectations for consumer experiences have shifted as a result of advances in technology. Now that the business world is completely connected, customers have a lower tolerance for waiting times and inefficient customer operations. To meet these new demands, Lemnisk has developed tools that create more personalized experiences for customers, which helps businesses retain customers and foster positive experiences.
“Customers expect their service providers to offer the same level of personalization as Netflix or Amazon. Prior to COVID, a growing demand existed for real-time personalization across every customer touchpoint. COVID only accelerated this trend further, as enterprises recognize they will quickly be left behind if they aren’t delivering experiences that exceed customer expectations,” said Subra Krishnan, Co-founder & CEO, Lemnisk.
Lemnisk’s customer engagement platform is currently being used by some of the largest organizations in the world, including Citibank, AIA Insurance, and Abu Dhabi Commercial Bank. The company hopes to gain traction in the growing CDP market in Japan, which, according to Krishnan, is “expected to be at 10 billion yen ($90,314,500.00 USD) by 2021.”