'It's been a roller coaster ride' says Mayur Hola, head - global brand, Oyo, as he describes the last 17 months for the travel industry and Oyo in particular in a chat with Campaign India.
Hola states how the pandemic has kept him and his team busier than they would be while following the 'normal marketing calendar'. He also speaks about the different roles different media play for the brand, with a special emphasis on print.