Pooja Entertainment has announced a film on Recycle Man, Dr Binish Desai, who is known to recycle industrial waste and minimize its carbon footprint.

Deepshikha Deshmukh of Pooja Entertainment said, “I was terribly anxious about what to do with the masks and PPE kits generated on sets. We wanted to take sustainability on our film sets to a different level and it is now wonderful to have Dr Binish on board. He is an inspiring social entrepreneur working on industrial waste recycling and management and he will guide us about the various ways we can recycle and upcycle all of our production waste.” She added, “Be it the construction material that is used to build structures on sets, the plastic used, PPE kits and masks, or even the sediments of tea and coffee left behind in cups, we will make sure that we make eco-sensitivity a part of our projects.”

Adds Dr Binish, “This is the first time I am consulting a film production house. I have always said that the concept of ‘waste’ does not exist in nature. Waste is generated by irresponsible human consumption and it is our job to sustainably get rid of it. I am very happy to be working with Pooja Entertainmentand I think, together we can initiate a positive shift.”