Gurugram, Haryana
Apollo
Tyres Ltd has set up its new corporate identity and vision ‘Driving Progress,
Together’ for the next five years. It is supported by ‘Enabling Excellence’,
for supplying their products globally. With this corporate identity, the
company has built a new purpose and vision for the whole organisation that
everyone can identify with. The current Apollo Tyres logo will continue as the
identity for the product brand – retaining the strength of the brand equity
already established over many years.
Neeraj
Kanwar, Vice Chairman & MD, Apollo Tyres Ltd said that, their industry is
going through a sea change, and with the increasing rate of transformation in
key areas of business, it is time to change. He added that the new identity was
essential and the company which has been built on strong foundations, relies on
the creativity and energy within the organisation to forge ahead.
The five key pillars to of
the company’s 5-year vision are Digitalisation, Technology & Innovation,
People, Brand and Sustainability. The global pandemic has accelerated the pace
of digitalisation, and several changes in the industry including
electrification and autonomous driving.
In addition, the increased focus on EVs,
autonomous driving, VR and use of AI to improve safety and sustainability, will
make Technology a key pillar for Apollo Tyres Ltd.
The new corporate identity
has been created by London-based design-led creative company Jones Knowles
Ritchie.
Source: IIFL Securities
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