AdEx India, a division of TAM Media Research launched the report titled Overview of Advertising by the Sector: Properties/Real Estates. The report revels that Properties/Real Estates ad volumes grew by 18%in Jan-May’21 over the same period in Y2020. During this time the Top 10 advertisers garnered more than 50% share of ad volumes with Baashyaam Constructions topping in the list.
Ad space for Properties/Real Estates during Jan-May’21 rose by 42%compared to Jan-May’20. Baashyaam Constructions among the advertisers was on top followed by Casagrand Builder together contributing almost 5%of the ad space. Radio ad volumes rose by 50%during Jan-May’21 compared to Jan-May’20.
During Jan-May’21, English publication language topped with 40% of ad space in Print followed by Hindi with 32% share. During Jan-May’21, Digital ad insertions grew notably by 93%over Jan-May’20 for Properties/Real Estate category.
Television
Ad Volumes’ Trend for Properties/Real Estates on TV
Ad volumes of Properties/Real Estates category on Television grew by 18% during Jan-May’21 compared to same period in Y2020
The top 10 advertisers accounted for more than 50%share of category ad volumes during Jan-May’21 with Baashyaam Constructions leading in the list.
Crown Residences (Baashyaam) topped among the brands during Jan-May’21 with 17%share of ad volumes. Top 10 brands had 50% share of ad volume.
Top 10 New Brands of Properties/Real Estates on TV
Crown Residences (Baashyaam)was the top new brand followed by Upagna Homes during Jan-May’21 compared to Jan-May’20. More than 240+ new brands appeared for Properties/Real Estates category during Jan-May’21.
Most Preferred Channel Genres on TV
News genre was on top with 69% of the category’s ad volumes followed by GEC on 2ndposition. Top 3channel genres grabbed 95% of ad volumes for Properties/Real Estates category during Jan-May’21.
Most Preferred Program Genres on TV
News Bulletin, the most preferred program genre to promote Properties/Real Estates on Television. Top 2 program genres i.e. News Bulletin and Religious/ Devotional/ Astrology together 60% of the category ad volumes.
Time Band analysis for Properties/Real Estates advertising on TV
On TV, Prime Time was the most preferred time-band, followed by Afternoon & Morning. Together, the Prime Time, Afternoon, and Morning time bands combined for more than 70% of ad volumes.
Preference of ad size on TV
Advertisers of Properties/Real Estates category preferred 20-40 secs ad size the most. 20-40 seconds and <20 seconds ads together added 87% share of category ad volumes during Jan-May’21.
Ad Space’s Trend for Properties/Real Estates in Print
Ad space for Properties/Real Estates during Jan-May’21 grew by 42%compared to Jan-May’20.
Top 10 Advertisers and Brands of Properties/Real Estates in Print
Top 10 advertisers and brands added 14% and 13% share of Print Ad Space respectively. Baashyaam Construction stopped among the advertisers of Properties/Real Estates followed by Casagrand Builder.
Crown Residences (Baashyaam)was the top brand with 3%share followed by DS Max with 2% share of ad space.
Top 10 New Brands of Properties/Real Estates in Print
More than 3690+new brands seen during Jan-May’21 compared to Jan-May’20. Crown Residences (Baashyaam) was the top new brand followed by Chaithanya Samarth.
Newspaper: Publication Language & Genre in Print
During Jan-May’21, English language topped with 40% share of Properties/Real Estates ad space followed by Hindi with 32% share. Top 3 Publication languages together added more than 80% share of category ad space. General Interest publication genre ruled with 97% share of ad space.
Zone wise Advertising share of Properties/Real Estates in Print
South Zone topped in Properties/Real Estates with 33% share of ad space during Jan-May’21, followed by North Zone. Bangalore& New Delhi were Top 2 cities in overall India for the advertising in Print.
Advertising Promotions of Properties/Real Estates in Print
Sales Promotion had 24% of Properties/Real Estates’ ad space during Jan-May’21. Among Sales Promotions, Discount Promotion occupied 67% share of ad space followed by Multiple Promotion with 16% share.
Top Advertisers using Sales Promotion in Print
Among the advertisers using Sales Promotion’s, Casagrand Builder topped with 8% share of ad space followed by Baashyaam Constructions during Jan-May’21.
Radio
Ad Volumes’ Trend for Properties/Real Estates on Radio
A significant rise in Properties/Real Estates ad volume was observed on Radio medium during Jan-Mar’21 compared to Jan-Mar’20.
Top 10 Advertisers and Brands of Properties/Real Estates on Radio
During Jan-May’21, the Top 10 advertisers and brands had 28%and 23%share of ad volumes respectively. Among the advertisers, Baashyaam Construction stopped with 4% of the ad volumes’ share in Jan-May’21. Crown Residences (Baashyaam) was the top brand with 4% share followed by Jayanti Nagari IVwith almost similar share.
Top 10 New Brands of Properties/Real Estates on Radio
400+ new brands were registered in Jan-May’21 over Jan-May’20 on Radio for Properties/Real Estate category. Crown Residences (Baashyaam)was the top new brand on Radio medium followed by Edgewaters (Lilleria Group).
State-wise share of Properties/Real Estates advertising on Radio
Maharashtra state was on top with 21% share of ad volumes followed by Gujarat with 15% share. The Top 3 states occupied more than half of ad pie for the Properties/Real Estate.
Time band analysis for Properties/Real Estates advertising on Radio
Advertising on Radio was preferred in Evening time-band followed by Afternoon& Morning. 68% share of Properties/Real Estates’ ad volumes was in Evening & Afternoon time-bands during Jan-May’21.
Digital
Ad Insertions’ Trend for Properties/Real Estates on Digital
On Digital medium, ad insertions increased by 93% during Jan-May’21 compared to same period in Y2020.
Top 10 Advertisers and Brands of Properties/Real Estates on Digital
Sumadhura Constructions and Lodha Group were the top 2 advertisers of Properties/Real Estates category with 8% and 4% share of ad insertions during Jan-May’21 respectively.
Sumadhura Acropolis was the top brand with 4% share of ad insertions during Jan-May’21. Top 10 brands had more than 25%share of ad insertions in the category.
Transaction Methods in Digital Advertising for Properties/Real Estate
Ad Network transaction method topped with 87%share of Properties/Real Estates’ ad insertions on Digital during Jan-May’21 followed by Programmatic/Ad Network with 4% share