In a #WombStories world, how is Kotex addressing period stigma in Asia?

The brand is pushing to break taboos and introduce more sustainable products across the region to keep pace with heightened awareness among its Gen Z consumers.

by Rahul Sachitanand
Kotex: 'Unfiltered' campaign was launched on Menstrual Hygiene Day
Kotex: 'Unfiltered' campaign was launched on Menstrual Hygiene Day

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