WTC’s 2019-21 highest wicket-taker- Ravichandran Ashwin:With growing portfolio of international wickets, Ravichandran Ashwin’s commercial & brand portfolio is also growing. Ashwin who just became the top wicket taker in WTC 2019-21 has been signed as brand ambassador for Bombay Shaving Company. Ashwin is currently with the Indian team on tour of England & is gearing for the 5 match test series against the hosts.
Ravichandran Ashwin in Different Avatar: The brand has launched an omni-channel campaign called Shave to Shine featuring R Ashwin in a completely new avatar. The fresh and vibrant video captures Ashwin moving through different situations in his life, and in every instance, he is more confident, sharper and brighter because he shaves. The amazing shaving foams and metal razor from Bombay Shaving Company helps him shine, like a superstar.
Speaking on the association, R Ashwin shares, “I am delighted to support and co-create solutions with Bombay Shaving Company. Shantanu and the team have built an iconic brand that delivers an exemplary experience of grooming through the superior quality of their products. I have used all their hair removal solutions and find them to be thoughtful, consciously created and specially crafted for Indian men’s skin. I spend a lot of my time on the field and need products that are gentle, effective and high-quality. I have found that in Bombay Shaving Company. I am superbly excited with what the future holds for the brand, and wish them the best.”
“We wanted the viewer to see Ashwin in a completely new avatar – not just as a cricketer, but as the suave R Ashwin off-the-field. As a challenger brand, we invest in disruptive, visually delightful, social media friendly and relevant storytelling. The campaign will be taken across products, digital media, retail branding and influencers.” according to Samriddh Dasgupta, VP Marketing, Bombay Shaving Company shares,
Ravichandran Ashwin in Different Avatar: The campaign is co-developed with The Collective Artist Network and produced by Cutting Crew Films.
England vs India Series Full Schedule:
4-8 August, 1st Test Match, Trent Bridge
12-16 August, 2nd Test Match, Lord’s
25-29 August, 3rd Test Match, Emerald Headingley
2-6 Sept, 4th Test Match, Kia Oval
10-14 Sept, 5th Test Match, Emirates Old Trafford