Growing EV/hybrid tyre demand: Bridgestone investing in Brazil

In order to meet increasing local demand for high-tech and premium tyres and in response to national and regional market share gains, Bridgestone is investing in its manufacturing facility in Camaçari, Brazil. The more than R$700 million (£101.7 million) investment will go towards modernising the plant and increasing production capacity by more than 20 per cent. The project will begin by the fourth quarter of 2021.