Tata Technologies, a leading global engineering, and product development digital services company, has won two awards for its ‘ReSeT Campaign’ for helping businesses to navigate during the unprecedented pandemic and creating value for its customers.

The engineering services and product development arm of Tata Group won the prestigious B2BMX awards for ‘Account based marketing campaign’FY21 and B2B choice award for its customer-centric approach focused on creating value for its customers.

The well-designed and executed campaign was Tata Technologiesresponse to the pandemic. The company saw an opportunity to address customer challenges in the new-normal by leveraging readily deployable solutions and launched COVID-19 Campaigns across its global client base.

The objective behind ReSeT campaign was Reorganise, Stabilise and Thrive for the immediate, mid and long term respectively for various businesses. The key themes of the campaign included supply/chain issues and plant /manufacturing considerations, digital collaboration, application maintenance, and revised mobility designs and engineering considerations.

Through its integrated digital offering called ReSeT, Tata Technologies helped automotive manufacturers identify the immediate challenges from the impact of the pandemic, devise action plans to stabilize manufacturing operations, and optimize operations to be well prepared in the post-COVID-19 era.

The Tata Technologies System ReSeT solutions addresses challenges across de-risking supply chain, demand & Manufacturing systems calibration, overall operations restart. The Digital ReSeT offers solutions for transforming digital customer journey, collaboration, supply chain, operations and realizing better products through smart manufacturing & Digital Twin.

The Vehicle Engineering ReSeT delivers solutions across vehicle design & engineering with solutions such as eVMP an EV platform built for cars of the future, ePowertrain platform for eMobility.

As Tata Technologies launched the solutions through the ReSeT campaign, it realized significant traction being generated among its customers, not only from the opportunities that were getting created, but also based on the customer feedback received in the net promoter score (NPS) survey in October, where it scored the highest ever NPS rating.

The company’s customers appreciated the agility and flexibility we exhibited in responding to the crisis and helping them address the challenges due to COVID-19 through flexible staffing, payment options and the suite of solutions to thrive in the new normal.

Earlier, Frost & Sullivan, after studying Engineering Service Providers (ESPs) for six months had recognised Tata Technologies ReSeT campaign for facilitating digital transformation and help OEMs address COVID-19 challenges.