Nati Harnik, Associated Press file
Nebraska quarterback Adrian Martinez warms up before an NCAA college football game against Iowa in Lincoln, Neb. in this Friday, Nov. 29, 2019, file photo. A new era in college sports has arrived. For the first time, NCAA athletes will be permitted to profit from their fame. Nebraska quarterback Adrian Martinez isn’t a big social media guy, but he started thinking about ways to take advantage of the changes last fall.