According to Brand Finance in its annual ‘`Hotels 50 2021," The Taj stands as the strongest brand hotel in the world.
When talked about the best hotels, one demands a good environment, the best hospitality, fresh food, etc. India`s Indian Hotels Company Hotel Taj was named the Strongest Hotel in the World by brand valuation consultancy Brand Finance in its annual ‘`Hotels 50 2021` report.
Taj scored an overall Brand Strength Index of 89.3 out of 100, with a corresponding top rating for `customer familiarity, employee satisfaction, and corporate reputation as well as its world-class customer service`, according to the Brand Finance report.
Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, "This is a proud moment for the Indian hospitality industry on the global stage. Taj being rated as the World`s Strongest Hotel Brand is a testament to the unwavering trust our guests have consistently placed in us and the warmth and sincere care our employees have embodied day-after-day".
Brand Finance said that it also evaluates the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation.
According to these criteria, Taj with a brand value of $296 million, is the world’s strongest hotel brand, with a Brand Strength Index (BSI) score of 89.3 out of 100 and a corresponding `AAA` brand strength rating.
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