The brand PR solution to avoid ‘rainbow-washing’ during Pride is simple: be niche

'Rainbow-washing' is when brands and organisations celebrate queer people in a way that appears more to value self-promotion and being performative over actually tackling the issues faced by LGBT+ people.

by Lewis Oakley
If you're going to do Pride, go 'small' or go home, Lewis Oakley advises brands
If you're going to do Pride, go 'small' or go home, Lewis Oakley advises brands

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