Brothers whose teeth whitening start-up boomed during Covid eye a stock market float as business expands across the US
Two brothers who have seen their teeth whitening start-up boom during the pandemic are eyeing a stock market flotation as the business expands across America next month.
Ollie and Toby Brittan, 26 and 28 respectively and whose mother is Bolton Wanderers Football Club chairwoman Sharon Brittan, set up Whites Beaconsfield with friend Tom Jansons in Buckinghamshire in late 2019.
Something to smile about: Whites Beaconsfield sells non-peroxide products online, from charcoal polish to whitening strips, ranging in price from £10 to £115
The firm sells non-peroxide products online, from charcoal polish to whitening strips, ranging in price from £10 to £115.
It has worked with Love Island contestants and social media influencers Kady McDermott and Belle Hassan.
The firm said demand soared during lockdown last year and momentum had continued, with profit set to hit £1million on £10million turnover this year.
Sources said the company did not need to seek external funding in the short term, but raising funds on the stock market for expansion was a long-term goal.
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