TikTok never gave up on India totally, and this is quite evident from the fact that the company has been rejecting all the possible merger options even after getting banned in India last year.
According to the recent media report, TikTok is once again in talks with Indian authorities seeking the ban revoked. The new IT rules that have come into effect recently have made the short video sharing platform look at the Indian market, again.
TikTok has gained confidence after the current US government decided to repeal the ban on TikTok that was imposed by Donald Trump-led government.
TikTok India Comeback: Big Picture
TikTok India Launch: Food For Thought
Owned by ByteDance, TikTok is leaving no stone unturned to have the doors open for it in India once again. The management apparently believes that there could be no better time than now to restate the discussion with the Indian government which is looking to every social media platform to adhere to the new guidelines, and TikTok is in full compliance with the same.
Even if the ban on TikTok is revoked, it’s going to be an uphill battle for TikTok in India. Unlike last year, the market equations are changed. Taking the advantage of TikTok absence from the market, many homegrown short video apps have mushroomed and captured a sizeable market.
Will the comeback of TikTok in India excite creators and users like before, is a questions that only time will tell.
