Taapsee Pannu starrer ‘Thappad’ wins Cannes Lions Silver for ‘most reported trailer campaign’
Anubhav Sinha directorial ‘Thappad’ bagged the Cannes Lions Silver for ‘most reported trailer campaign,’ the film director took to his Instagram handle to share the news.
Image courtesy: buoyantfeet.com
Actress Taapsee Pannu starrer ‘Thappad’ has bagged a silver medal at Cannes Lions winner’s list for ‘most reported trailer campaign.’ It won the accolade on the third day of the huge event.
The movie was directed by Anubhav Sinha and took to his official Instagram handle to share the news by posting a brief video of the results that were released on Wednesday.
Taking to his captions he wrote, “THAPPAD wins Cannes Lions SILVER for its ‘Most reported trailer campaign’. What a birthday gift Team. @triggerhappyentertainment #AmitChandrra ZINDABAD!!!”
The promotional campaign for the film that was available on YouTube and other official media platforms included a scene from the film where the male lead that was played by Pavail Gulati slaps his wife (Taapsee Pannu) in front of the guests during a party. The film aimed to spread awareness of domestic violence, the whole plot of the movie was based on the same. The scene was a part of the movie’s second trailer.
The film was campaigned by Dentsu Webchutney and produced by Trigger Happy Entertainment Pvt Ltd.
As per the official 2021 Cannes Lions International Festival of Creativity website, the movie’s trailer was reported over 400,000 times and was taken down by YouTube within 26 hours of its release.
Actress Taapsee Pannu had received several awards for the Hit movie. Among them were the ‘Best Actor (Female) award which was both a critical and commercial success.
