Lifesaving South Africa (LSA) announced on Thursday its exciting new title partnership with DHL Express.
The partnership covers three key areas, including primary partner to LSA's duty lifeguards, naming rights to the National Championships and presenting partner rights for the national Watersmart water safety program.
DHL is no stranger to the organisation, having sponsored Surf Lifesaving in Australia and New Zealand since 2003.
As a service and sporting organisation, LSA is committed to providing lifeguarding services and promoting and educating the development of water safety across all communities in South Africa.
Every year, LSA equips thousands of lifeguards with the necessary skills to protect South African beaches and inland swimming areas, contributing to public and community safety.
"We are thrilled to welcome Lifesaving South Africa to the DHL Express family. As a truly purpose-driven partnership, we look forward to playing our part in delivering water safety for all," says Jed Michaletos, Managing Director for DHL Express, South Africa.
"We've always said we deliver more than just packages. We deliver hope and prosperity and want to make a difference in the communities in which we operate and we look forward to playing our part in delivering water safety for all. We have an exciting opportunity to help Lifesaving South Africa reach a far greater audience by embracing digitalisation, and we look forward to the journey ahead with them."
DHL's investment into LSA's Watersmart programme will ensure the drowning prevention program reaches over 400 schools per annum while creating employment for 50 facilitator lifeguards.
The partnership will see DHL featured prominently on beaches, swimming pools, and inland waterways across South Africa, and over 3 500 lifeguards across 86 clubs will receive a new LSA duty kit.
In celebration of this new partnership, SABC 3's early-morning show, Expresso, will air the launch with a dedicated live broadcast from Clifton Beach from 06:00-09:00 on Friday, including a guest appearance by the Stormers.