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Irdeto, Invidi Technologies partner addressable ads platform

Thursday 24 June 2021 | 10:47 CET | News
Irdeto and Invidi Technologies are rolling out integrated technology for pay-TV operators. The collaboration enables every television set-top box containing Irdeto's broadcast middleware to become instantly addressable, allowing marketers to insert the right ads to the right targeted audiences at the right times via Invidi's cloud-based Edge platform. The new collaboration allows broadcasters and operators, as well as satellite, cable and linear broadcast MVPDs, to use addressability technology.

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Categories: Broadcast & Satellite
Companies: Invidi Technologies / Irdeto
Countries: World
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