Software Firm Sprinklr Raises $266 Million in Downsized U.S. IPO

(Bloomberg) -- Sprinklr Inc., a customer experience software maker, raised $266 million after pricing its U.S. initial public offering below a marketed range and cutting the number of shares sold.

The company priced 16.6 million shares on Tuesday at $16 each after marketing 19 million shares for $18 to $20 apiece, according to a statement.

At $16 a share, Sprinklr has a market value of about $4 billion based on the outstanding shares listed in its filings with the U.S. Securities and Exchange Commission.

Sprinklr was last valued at $2.7 billion when it raised financing last year, according to data provider PitchBook.

Sprinklr works with clients such as Microsoft Corp., McDonald’s Corp. and Cisco Systems Inc. to help brands interact with customers online. Its software offerings include social media management, social advertising and content marketing.

Its top investors include Hellman & Friedman, Battery Ventures and Iconiq Strategic Partners, which together will control more than half of the shareholder voting power after the IPO, according to the filing.

Sprinklr had $387 million in revenue for the year ended Jan. 31, up from $324 million during the same period the year before, according to its filings. The company had a net loss of $41 million for the period, up from $39 million last year.

The offering is being led by Morgan Stanley, JPMorgan Chase & Co., Barclays Plc and Wells Fargo & Co. Sprinklr’s shares are expected to begin trading Wednesday on the New York Stock Exchange under the symbol CXM.

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