LeadSquared, a new-age real estate CRM Platform, announced its partnership with India’s foremost real estate business acceleration firm Xanadu Realty to stimulate the digitization of its operations. With this association, Xanadu Realty aims to grow its footprint in the market with technology as a key pillar for acceleration.

Today, Xanadu Realty is one of India’s foremost experts in the real estate sector and has consistently delivered high-performance solutions that help many real estate brands across markets to grow manifold.

Expected to contribute 13% to GDP by 2025, the real estate market is perhaps one of the fastest-growing sector in India which has witnessed constant increase in consumer demand and growth in the sector.

Designed to create consistent business transformation, Xanadu Realty endeavours to build excellence into its marketing, sales and CRM processes and deliver multifold growth because of tight interlinking throughout the buying journey to its real estate partners.

Samujjwal Ghosh, Chief Operating Officer, Xanadu, said, “Xanadu Realty has implemented LeadSquared to boost its sales efficiency and enhance the customer experience. Since the association, LeadSquared has supported Xanadu Realty with its customised and innovative solutions, resulting in increased process flexibility and delivery orientation.”

“LeadSquared’s sales automation platform helps our associates track all their leads, site visits, and upcoming engagements on a centralized dashboard. The easy-to-understand UI of LeadSquared also encourages easier adoption and increases agent productivity,” Ghosh added.

Nilesh Patel, Co-founder and CEO, LeadSquared, said, “Businesses today are investing in their digital growth. They want to focus on their digital transformation journey and lead with a customer-centric approach instead of a “commodity-selling” approach. This allows them to remove process redundancies and cater to their customer’s demands in a better way.

“We are excited to be associated with a real estate growth expert like Xanadu Realty, and we look forward to helping them sell more properties faster and contribute to their business value,” Patel said.

Xanadu Realty has created  an agile and flexible process flow with a simple and easy-to-use sales execution platform at its core. A variety of reports and dashboards come in handy and make the basis for effective decision making. LeadSquared helps in measuring the critical metrics, thus proliferating effectiveness and efficiency.