Mumbai: Supercell has roped in Bollywood heartthrob Kartik Aaryan as brand ambassador for its mobile game, Brawl Stars. Aaryan also stars in the game’s new #AlagSaAction promotional campaign.
The #AlagSaAction campaign exemplifies the unique take on multiplayer action that has seen Brawl Stars’ popularity soar in India since its launch.
While talking about the collaboration, Aaryan said, "I’ve been into gaming since my college days, and during the last lockdown, I discovered Brawl Stars. What instantly drew me to this unique game was its pace and intensity, and the fact that I could play it with friends. That makes it more fun for me, as I love it when some friendly competition is involved.”
He added, “It was great fun working with a brand that goes all out in the creative department. From the script to the game, everything about the whole process was quite in sync with my vibe. I also loved exploring the action hero genre for a change, and I hope the audience enjoys watching a different avatar of mine!”
Brawl Stars marketing lead, Doug McCracken said, “Action is one of the most successful game categories in India, and we’re excited that players have been so receptive to our unique take on the genre. Kartik’s unmatched talent, collaboration, and excitement for Brawl Stars made him the perfect fit to bring a new level of creativity to players all across India."
The new campaign coincides with the launch of Brawl Stars’ latest Brawl Pass, which includes unique quests, exclusive rewards, and more. Moreover, Indian fans can enjoy exclusive limited-time offers in the game. Brawl Stars is available on Android via Google Play Store and iOS via App Store.