Nickelodeon has pioneered in celebrating International Yoga Day year-on-year with a view to engage its little fans and to lay the foundation of making Yoga a daily practice.
Nickelodeon celebrates International Yoga Day 2021 with ‘Yoga Se Hi Hoga’ campaignCommenting on the partnership, Malaika Arora, Co-founder, SARVA, said, “Starting yoga at a young age can benefit kids in so many ways and leave a positive effect on their mental health.
We are pleased to join hands with Nickelodeon for Yoga Se Hi Hoga campaign to make the young audiences aware of how cool and fun yoga can be."
Ranjit Kumar, Joint Secretary, Ministry of AYUSH, said, "Ministry of AYUSH is happy to support Nickelodeon’s initiative Yoga Se Hi Hoga second time after seeing the excellent response received from little yogis last year.
In 2019, Nickelodeon celebrated International Yoga Day wherein Nicktoons Motu-Patlu performed Yoga with Prime Minister Narendra Modi and 40,000 people at Prabhat Tara ground, Ranchi and collaborated with Mumbai’s biggest Yoga event - ‘Yoga by the Bay’.