These 'extremely comfortable' super soft tagless cotton briefs are now reduced to just £12.74 for a pack of seven during Amazon Prime Day sale
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While sexy, lace knickers have their time and place, super soft, comfortable, seamless knickers that will go undetected underneath our favourite leggings or summer dresses are what many of us reach for every day.
Low rise, cotton bikini briefs are a tried-and-true favourite, and if you're looking to re-stock your underwear drawer, you might want to add the SIMIYA Womens Bikini Briefs to your shopping basket.
Giving you medium coverage with maximum comfort, these are cut from ultra-soft stretch fabric and a tagless design to eliminate scratches and guarantee all-day comfort. Hundreds of shoppers have already confirmed them as a favourite, and you can now see what the hype is about for just £12.74 for a pack of seven.

The super comfy SIMIYA Womens Bikini Briefs are now on sale for £14.99 for seven
Low-rise bikini briefs are a brilliant option if you're looking for everyday underwear. The classic shape sits low on the hips while the high cut in the sides adds inches to your legs, confirming them as a both comfortable and flattering staple.
Hundreds of shoppers claim the SIMIYA Womens Bikini Briefs are worth a spot in your weekly rotation. They might be plain, but they're perfect for everyday wear when you want to prioritise comfort and fit over sex appeal.
And, as they're currently on sale for just £12.74 for a pack of seven, they're incredibly affordable too.
Everything about the SIMIYA Womens Bikini Briefs has been designed for maximum comfort. The low-rise knickers have been made with 95 per cent cotton for a super soft feel, while the elastic waistband offers just the right amount of stretch to keep you supported.
They're also tagless, meaning you won't be distracted by itchy labels. And, while some bikini briefs can cut too low across the legs and the crotch, making skin irritated and sore, many shoppers with sensitive skin have loved how these knickers 'fit in all the right places'.
Reviewers have also been quick to praise the low-rise design, complimenting the flattering shape and coverage, whilst also raving about how they prevent the dreaded VPL (visible panty line) so you can wear them with confidence under leggings, jeans and skirts.


The SIMIYA Womens Bikini Briefs are smooth and seamless with no tags so you'll feel comfortable all day long
With over 1,200 perfect five-star reviews on Amazon, the low rise bikini briefs are a hugely popular and highly recommended buy. Shoppers call them 'extremely comfortable', 'lovely, soft, and really stretchy' and 'perfect for all day wear'.
One delighted shopper even claimed, 'these are so comfortable, in fact, you can't even feel they are on'.
Another agreed, adding: 'I love these. 95% cotton for breathability and freshness, comfortable elastic, no scratchy nylon lablels, great cut, maintains shape and style even after washing, no chafing, super comfy, and they keep you cool and fresh also. These are a joy to wear. Recommended.'
A third penned: 'Absolutely amazing. Stretchy comfortable underwear. This is my second purchase. I bought the black ones and now the white.'