Havells India Annual Report Analysis - Higher Focus On Rural, Digital: ICICI Securities

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ICICI Securities Report

FY21 annual report of Havells India Ltd. focusses on rural as well as digital as the next growth drivers. It believes-

1. rural markets will be key revenue contributor ahead and

2. ‘phygital’ will be the next growth driver as offline and online channels will co-exist.

The company had done strong investments in distribution in FY21 and expanded dealer count by 27%.

It has also expanded direct coverage to 1,562 cities in FY21 from 1,054 cities in FY13.

It plans to focus on eight strategic business objectives like-

1. brand enforcement,

2. product extension and expansion,

3. proximity to consumer,

4. in-house manufacturing,

5. financial management,

6. digitisation,

7. strengthening Lloyd business and

8. sustainable business.

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