Irish betting group BoyleSports is interested in buying some or all of the William Hill shops in the UK.
illiam Hill’s 1,400 shops are being sold by Caesars Entertainment, which has acquired the group but signalled it will offload the UK business and focus on its American operation. Analysts have suggested the UK business could fetch as much as £1.5bn (€1.75bn).
In a statement to the Sunday Independent, Boylesports said: “BoyleSports would certainly be interested in acquiring some or all of William Hill’s UK shops, or indeed any other opportunity that makes sense for our business.
“The sale of the William Hill estate presents us with a rare opportunity to achieve the retail scale we have been targeting.”
The company, founded by John Boyle in 1982, would face stiff competition.
According to the Daily Telegraph, Apollo Global Management and the Shaked family, 888 Holdings’ founding shareholders, will be likely bidders in an auction for the bookmaker’s UK and European businesses. Fred Done of BetFred is another possible contender.
While those bidders have deep pockets and the price tag is sizeable, the relatively small Boylesports is debt free and could look at options such as teaming up with private equity to build up its financial firepower.
It is also possible that all of the 1,400 outlets would not go to a single buyer.
BoyleSports has long eyed a major expansion into the UK, and as far back as 2008 made a move to buy the UK’s then state-owned Tote, but lost out to BetFred.
The BoyleSports statement said: “We have made no secret of our ambition to be one of the principal operators on the UK high street and believe that our retail and digital offerings represents a best in class safe and enjoyable proposition for the betting public.
“We already have 21 shops in the UK and two in the Isle of Man, along with our 45 shops in Northern Ireland and our recently upgraded online betting site gives us a sizeable foothold in the UK retail and online markets.”