Hotstuff Advertising Pvt. Ltd. has produced a new video campaign for IDFC Mutual Funds on the occasion of Father’s Day. The video communicates how each small sensible advice given by our father, can actually give us a direction to take correct decisions and make us #SamajhdaarLikePapa.

In the advertisements produced so far in the BFSI sector, a father has generally been portrayed as a man with financial responsibilities. However, going beyond this stereotypical portrayal, this Father’s Day, Hotstuff Advertising Pvt. Ltd. has successfully brought out the emotional side of our fathers through their animated video. Along with showing how responsible our fathers are, the video also shows how our father cares for us in a more sensible way through his habits and principles.

The video stands out as it talks about our father’s wisdom along with just highlighting the responsible side of our fathers. Hotstuff has gone beyond the limited adjectives of the guardian of the family, generally associated with fathers, to him being sensible, approachable and in-tune with the family’s needs.

Arun Fernandes, CEO – Hotstuff, said, “Inspiration begins at home and through the film we don’t just want to pay tribute to Father’s but also encourage them to imbibe the practice of investing in their kids from a very early age.”

The video talks about how we have come across several pieces of incorrect and negative information in the current pandemic situation and how our fathers have always given us the sensible advice to be on the correct path despite such misinformation.

For instance, a part of the video shows how our father sensibly advised us to not fall prey to the “expert advice” that suddenly took over the social media platforms, and instead consult a certified doctor for any health-related issues.

Instead of taking a direct approach of relying heavily on the message of investing, through this video, Hotstuff has taken a rather indirect approach of how the samajhdaar advice of our father, given throughout our lives, helps us move on through life in the matters of safety as well as investment. It talks about that voice of trust our father has and how it becomes easier to invest because of him.

Jignesh Dawda, Vice-President (Marketing), IDFC Mutual Fund, said, “Responsible investing is essential. We believe Fathers can really inspire this emotion and encourage their kids to start right now, and invest responsibly. The film conveys this message with a simple story.”

The campaign has proved to be a tribute to our fathers who have silently but sensibly imbibed the quality of being responsible and has taught us how to take a correct decision in the matters of safety as well as investing in SIPs.