Image-Glenfiddich-Fathers-of-Innovation-MediaBrief-1.png

Glenfiddich celebrates the life and experiments of ingenious minds and innovative thinkers by virtue of its #FathersofInnovation  campaign. Glenfiddich continues to re-define fatherhood by acknowledging innovators who blazed their own trail by giving birth to path-breaking ideas.

#FathersofInnovation manifests the true spirit of innovation in consonance with the World’s Most Awarded Single Malt which in itself is a reflection of integrity, passion and pioneering spirit passed down through five generations.

With its second year in the running, Glenfiddich continues to celebrate the lives of men who have fathered significant contributions and fostered transformation in their respective field of study, right from robotics and artificial intelligence to space exploration and design innovation. 

The campaign focuses on the experiments and learnings of risk takers, innovators, disruptors and trailblazers who stared fear in eye, defied norms and continued to change the world to this day.

As an imperative part of the campaign, Glenfiddich India Brand Ambassador will be hosting a live interaction with Aakrit Vaish and Swapan Rajdev, award-winning innovators and founding fathers of one of the world’s largest conversational AI platform, Haptik. The session will witness their life story capturing the spirit of innovation in accordance to the world of Glenfiddich.

Angad Singh Gandhi, Glenfiddich India Brand Ambassador, said, “The #FathersofInnovation campaign is a reverence to some of the brightest minds we have in the world. In its second year running, we celebrate the indomitable spirit behind the invention of pioneering technologies and innovations. An essence that stands true to Glenfiddich’s philosophy of being relentless, ingenious and irrepressible.”