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U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has announced a partnership with Legend Linen Australia, a leader in home textiles. The two entities have signed an exclusive license agreement for U.S. Polo Assn. bedding and bath collections, that will launch with a focus on Australia and New Zealand for Holiday 2021.
The U.S. Polo Assn. bedding and home collections will incorporate sport-inspired designs and Legend's signature quality, style and comfort. They will be accessible to a wide variety of markets and available throughout the Oceania Region with key retail and online partners, according to a press release by USPA.
“We welcome Legend Linen to the U.S. Polo Assn. family and are thrilled to be working with such an outstanding company to grow our global business throughout the Oceania Region. Our organisation continues to seek strategic opportunities with global industry leaders as we look to expand our footprint, increase our innovative product offerings and engage more global consumers with our sport-inspired, lifestyle brand,” J. Michael Prince, president and CEO of USPA said in a statement.
“As the exclusive partner for U.S. Polo Assn. products in Australia and New Zealand, we’re proud to have the classic, sport-inspired, iconic brand as part of our best-in-class portfolio. With commitment to quality, style and authenticity at the core of our business, we can't wait to bring U.S. Polo Assn. into the Australian, New Zealand and broader Oceania Region home markets,” Sunny Mittal, managing director for Legend Linen said.
Fibre2Fashion News Desk (GK)
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), has announced a partnership with Legend Linen Australia, a leader in home textiles. The two entities have signed an exclusive license agreement for U.S. Polo Assn. bedding and bath collections, that will launch with a focus on Australia and New Zealand for Holiday 2021.