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Amazon Prime Day commences 21-22 June, which means it's just days away. The 48-hour event will offer discounts on thousands of products exclusively for Amazon Prime members including a £10 voucher to spend on Prime Day when customers spend £10 on small businesses.
We'll be tracking any Apple deals and discounts right here so you don't miss out.
Note: Be sure to sign up for Amazon Prime to get access to Prime Day deals. You can sign up for the free 30-day membership here.
Sign up for the Amazon Prime free trial
One thing is certain, Amazon doesn't skimp on Apple deals. In fact, it's often the source of some of the most competitive offers on Apple iPad, MacBook Pro and Apple Watch devices. This year, the list of Apple products has only grown with the introduction of the M1 chip on the iPad Pro range and iMacs. There are also new accessories, like the AirTag Bluetooth tracker and the luxurious AirPods Max headphones.
So what can you expect from Prime Day 2021? Which Apple devices will get discounts? And what devices should you grab if you see them on sale? Find out here.
When is Amazon Prime Day 2021?
Amazon confirmed Prime Day will start Monday 21 June and end at midnight 22 June. The late June start date is still earlier than its usual mid-July date.
Of course, last year the event was altogether postponed to 13 and 14 October, due to logistical complications caused by the pandemic. Last year's Prime Day kicked off the Black Friday and holiday sales season, and Amazon came out a big winner with triple the profits in Q3 compared to 2019 – that's a net income of US$6.3 Billion, compared to 2019's US$2.1 Billion.
Given its success, it's surprising Amazon chose an earlier Prime Day for 2021. It could be to keep customers attracted to shopping online in the summer as lockdowns ease and more people spend time elsewhere but online.
What is Amazon Prime Day?
Amazon Prime Day is the company's largest and most competitive sales event, offering millions of exclusive discounts to its Prime members across its varied catalogue, including Apple products and accessories.
You can see Amazon's Prime Day 2021 landing page here which already lists a few offers including 10% off an App Store & iTunes gift card. We'll be curating the best Apple deals on Prime Day in this article and in even more detail in these articles below:
Best Apple Deals right now & early Prime Day offers
Prime Day 2021 predictions
While there are no guarantees of what Amazon has in store, based on offers we've seen in the past, we expect major discounts on the new M1 MacBook Pro and MacBook Air, the iPad Air 4, and Apple Watch – and of course, the iPhone 12.
10% off iTunes gift card - now live!
We're pleased to see that our prediction for 10% off App Store & iTunes Gift Card has come true – get the card here. Prime members can get 10% off on values of £25 and above.
Amazon offered a 10% discount on iTunes gift card ahead of last year's Prime Day. We've previously seen the deal crop up on Valentine's Day this year and other seasonal occasions, so it's not entirely surprising Amazon has brought this deal back.
MacBook Pro & MacBook Air with M1 deals on Prime Day 2021 - TBC
Amazon hasn't shied away from discounts on the latest MacBook with M1. It slashed £109 off the MacBook Pro before Christmas 2020 just a few weeks after the devices launched, and has up to £169 off right now. Similarly, the MacBook Air with the M1 chip also has up to £219 off right now. These discounts are only increasing week on week.
We suspect Amazon will drum up these discounts even more when Prime Day arrives. Here are all retailers in the UK selling the M1 Macbooks and Mac minis.
We're also looking at the best M1 iMac deals here.
iPhone 12 & 12 mini deals on Prime Day 2021 - TBC
Amazon has been dishing out record-breaking iPhone 12 discounts in the past few weeks. Amazon now has £100 off both the iPhone 12 and £110 off iPhone 12 mini and £75 off the new purple version too (see our full coverage of where to buy the purple iPhone 12 mini). We're separately looking at the best iPhone 12 mini deals here.
It's also slashed £95 off the 128GB iPhone 12, though it's had over £100 off that model before. With the prices changing so often, it could be that Amazon's testing the demand ahead of Prime Day, so watch this space.
In March, Amazon's Spring Sale also saw massive discounts on the iPhone XR and iPhone 11 – you can see the full details here. If we don't see dramatic discounts on the iPhone 12 range, it's possible we'll see discounts on older iPhones.
See the best iPhone 12 deals across every handset. We're specifically diving into the best iPhone 12 Pro Max deals here.
iPad Air 4 deals on Prime Day - TBC
While discounts on the 10.2in iPad (8th gen, 2020) have been far and few between, Amazon has been generous with iPad Air 4 discounts – especially after the launch of the iPad Pro with M1 (here's where you can buy those).
It's had up to £132 off iPad Air 4 64GB with Wi-Fi and Cellular, though now that's dropped to £119 off. Perhaps Amazon will drop the price even further come Prime Day – we'll have to wait and see.
Apple Watch Series 6 discounts on Prime Day - TBC
We'd also suggest keeping an eye on Watch 6 offers. There's £17 off right now, but we've seen discounts up to £40 off the latest model with other retailers matching. It's possible Amazon may want to outdo competitors on Prime Day and reduce prices further then.
Amazon has previously had massive discounts on the Apple Watch Series 5 as well, so watch this space too.
How to get Prime Day deals
Prime Day discounts are exclusive to Amazon Prime members, so if you wanted to take advantage of the deals, you needed to become a Prime member.
Membership costs £79/US$119/AUD$59 annually, though customers can opt for a £7.99/$12.99/AUD$6.99 monthly subscription instead.
However, the 30-day free trial is also available for anyone that doesn't want to commit. You can cancel any time.
Amazon Prime is a service that began as a way to get unlimited next-day delivery but has since become much more. Subscribers get access to Amazon's Netflix rival Prime Video, plus plenty of other benefits.
Prime Day Rival Sales - Other places to find Apple deals
As Prime Day's popularity has grown, other retailers have begun hosting deals events at the same time. We don't expect any different this year, as many retailers will want to keep their online traffic strong this summer as shoppers are no longer couped up indoors. See our analysis over at Tech Advisor.
While Apple itself doesn’t always join in on Amazon Prime Day, there are plenty of retailers that recognise that it’s worth joining in the fun, so you can find deals events from some of your favourites including:
US retailers - Walmart, Best Buy & Target
In the US, Best Buy has started its 'Better Deal' sale which runs until 22 June and has discounts on a number of Apple devices, including up to $200 off the iPhone 12 mini, while students can get $200 off the iPad Pro.
Walmart and Target have both announced their own Prime Day rival sales starting 20 June. Walmart's Deals for Days runs until 23 June, while Target's Deal Days ends 22 June.
B&H Photo Video is another retailer which often has discounts on Apple devices. You might start seeing it compete with Amazon with Prime Day.
How to get the best Amazon Prime Day Apple deals - Quick tips
1. Browse Apple's Amazon storefront.
It's essentially a catalogue for the full range of Apple products, and when you click through to specific devices, you'll also see any available discounts.
We've listed all available devices below, many of which had up to 25% off last Prime Day. We'd recommend bookmarking the product pages you're most interested in, so you can browse discounts as soon as Prime Day hits.
2. Be prepared before you shop Prime Day
Prime Day deals go quickly, as many offers are available as Deals of the Day, which means stock can be limited or only a certain number of hours.
Ensure, first off, you're signed up to Amazon Prime (or the free trial) to access the deals on Amazon.
Make sure your payment and shipping information is up to date to make sure you can purchase products before they sell out.
If you come across a deal that has sold out, you can usually join the waitlist to be alerted to any stock that becomes available, usually because someone has decided they don’t want to purchase it after all and removes it from their basket.
You can also use the "Watch this Deal" button on upcoming deals to be alerted when they become available.
3. Keep an eye on our deal selections
With a team of Apple-breathing experts browsing through deals and offers every day (literally), you can be sure if there's a top offer out there. See only the best deals right here
