Agua is the Portuguese word for water. Earlier this week, however, it morphed into a byword for eschewing Coca-Cola. Encouraging people to drink water, it is what Portugal captain Cristiano Ronaldo uttered after putting aside two bottles of the popular beverage before the start of his press conference at the European Championship on Monday.
What was seemingly a flippant reflex has now acquired the face of a minor controversy. Several outlets reported that Ronaldo’s actions were responsible for a $4 billion tumble in Coca-Cola shares on the New York Stock Exchange. A few ...
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