In a special episode marking the fifth anniversary of the Brexit referendum, Jack Blanchard interviews the two men behind the crucial spin campaigns for Leave and Remain.
In a rare interview, Paul Stephenson, director of communications for Vote Leave, reflects on the often-controversial tactics pioneered with his friend Dominic Cummings, which convinced millions of Brits to vote to leave the EU. On the opposing side, Craig Oliver — who served as David Cameron’s communications chief — considers why it all went so wrong for Remain, and whether a radically different approach might have secured a different result.
var aepc_pixel = {“pixel_id”:”394368290733607″,”user”:{},”enable_advanced_events”:”yes”,”fire_delay”:”0″,”can_use_sku”:”yes”},
aepc_pixel_args = [],
aepc_extend_args = function( args ) {
if ( typeof args === ‘undefined’ ) {
args = {};
}
for(var key in aepc_pixel_args)
args[key] = aepc_pixel_args[key];
return args;
};
// Extend args
if ( ‘yes’ === aepc_pixel.enable_advanced_events ) {
aepc_pixel_args.userAgent = navigator.userAgent;
aepc_pixel_args.language = navigator.language;
if ( document.referrer.indexOf( document.domain ) < 0 ) {
aepc_pixel_args.referrer = document.referrer;
}
}
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.agent='dvpixelcaffeinewordpress';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','https://connect.facebook.net/en_US/fbevents.js');
fbq('init', aepc_pixel.pixel_id, aepc_pixel.user);
setTimeout( function() {
fbq('track', "PageView", aepc_pixel_args);
}, aepc_pixel.fire_delay * 1000 );