Modicare Limited, one of India’s leading direct selling companies, has launched a new range of lipsticks–Too Good To Be Crème–under its cosmetics brand Urban Color London.

Available in 14 gorgeous shades, these lipsticks are highly pigmented, eliminating the need for constant reapplication. Laced with hydrating ingredients like shea butter and Vitamin E, Too Good To Be Crème lipsticks leave the lips plump, nourished and moisturised all day long.

These preservative, mineral oil, and nano-ingredient free lipsticks come in an elastic structured stick that offers an immediate full colour release.

Priced at INR 359, these lipsticks are 100% vegan, cruelty-free and dermatologically tested.