Coles in 2021: Shoppers can now refill their own containers with cereals, coffee, olive oil, fresh pasta and frozen fruits at new concept store

Coles has unveiled a fancy new supermarket store with 'sustainable features'
The new 'Local' store has opened in Melbourne's trendiest suburb Fitzroy
Shoppers can bring own containers in to fill them with 'Scoop & Weigh' products
Items to buy include cereals and granola, olive oil, fresh pasta and frozen fruits

Published: 05:02 BST, 17 June 2021 | Updated: 05:03 BST, 17 June 2021

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Coles has unveiled a fancy new supermarket store where shoppers can fill up their own containers or bottles with cereals, olive oil, fresh pasta and frozen fruits.

The new sustainability 'Local' store, the first of its kind, has opened in Melbourne's trendiest suburb Fitzroy, offering customers more than just the standard supermarket.

Designed to cut plastic and cost, shoppers can bring their own containers into the store to fill them with 'Scoop & Weigh' products such as freshly ground coffee, cereals and granola, candy, smoothie supplements, and frozen fruits.

Customers can reduce plastic waste while saving at the checkout, with an olive oil refill station and a range of refillable shampoos, conditioners, body washes, and laundry liquids.

In a first for Coles, the new 'Local' store in Melbourne offers Scoop & Weigh frozen fruits

Customers can bring their own empty bottle in to fill up on olive oil (picture of oil refill station)

The breakfast bar offers Fitzroy shoppers a wide range of refillable cereals and granola

Coles chief sustainability property and export officer Thinus Keevé said the new Fitzroy supermarket offers customers an 'in-store experience' that is 'uniquely tailored to local tastes and preferences'.

'We're launching a new frozen fruit Scoop & Weigh station for the first time, and an offer where customers can grind their own coffee and take it away in a container of their choice,' he said.

'As part of our Together to Zero strategy to reduce waste and transition to a circular plastic economy, we're working with our suppliers to find innovative packaging solutions and trial them with our customers.

'We know that customers want us make it easier for them to recycle, and it doesn't get much easier than simply using the container again.'

There's also fresh pastas on offer - including linguine for $12 per kilo and gnocchi

A shopper holding olive oil after filling his empty bottle at the oil refill station

Shoppers can use their own containers to fill up on coffee beans or a freshly ground version

The bulk food area offers raw and roasted nuts so shoppers can scoop and weigh however much they want to buy

Customers can reduce plastic waste while saving at the checkout, with a refill station offering a range of refillable shampoos, conditioners, body washes, and laundry liquids

The new store features a large vegetarian section, bringing just under 300 vegetarian lines (78 per cent of which are also vegan) into one central location, making it easier for customers to find plant-based alternatives.

Supporting Australian suppliers, the store will include meats from a local butcher, cakes from a bakery, tiramisu and New York cheesecake from a café, as well as pizzas and pastas from a popular Italian restaurant.

The store will also champion sustainability with free cardboard carry boxes available at the checkout and soft plastic recycling options for customers through REDcycle.

The initiative is one of a number of in-store trials Coles is conducting on reusable packaging after the grocery chain launched its first refillable station with sustainable body and home care at Chatswood in November 2020.