Salesforce has launched Corporate and Investment Banking for Financial Services Cloud, a new technology to help bankers and deal teams deepen relationships with clients, manage deal interactions on one platform and compliantly collaborate and share sensitive information relevant to a deal.
“Bankers are asking for new ways to deepen relationships with clients, facilitate warm introductions, and develop new business through data-driven client insights,” said Jujhar Singh, EVP and GM, Salesforce Industries. “With Corporate and Investment Banking for Financial Services Cloud, we’re providing bankers with new ways to build and deepen relationships with customers and manage key accounts by leveraging artificial intelligence. With these new innovations from Salesforce, bankers can spend their time as trusted advisors for their clients by accelerating deal pipelines and better managing sensitive information to ensure they remain compliant through every step of the deal.”
Corporate and Investment Banking for Financial Services Cloud is designed to deliver a complete experience across the client journey, and supports new integrations with Tableau CRM and Einstein Relationship Insights (ERI) to provide bankers with purpose-built technology. This includes:
Maximizing banker efficiency and productivity: Investment bankers can manage the entire deal lifecycle while tracking deal activities and client interactions on one platform from anywhere. Using Salesforce low code tools, they can automate deal execution processes related to M&A, capital raising and corporate restructuring. With the power of Tableau CRM for Financial Services, bankers can use deal analytics to optimize their deal pipeline and client engagement with access to historical client data, previous pitches and meeting notes all in one place — and from the device of their choice.
Uncovering relationships with an AI-based research tool: ERI is a new relationship discovery tool integrated with Financial Services Cloud. It automatically highlights relevant personnel or companies in sources such as a press release, news article, or email, to surface relevant connections and discover unanticipated relationships. For example, if a banker wants an introduction to a prospective client, ERI is able to search unstructured data and text on the web, such as a new board member announcement, uncovering that the prospect sits on the same non-profit board as one of the banker’s connections, providing the opportunity for a warm introduction.
Ensuring compliance for client engagement: Investment banks can maintain compliance by ensuring sensitive client or deal data is only shared with relevant stakeholders. For example, if a banker is working on a sensitive M&A deal, s/he can ensure colleagues trading related stocks do not have a view into the prospective M&A deal under consideration. Also, a banker can initiate the client onboarding process from Salesforce, and track the progress with partner solutions.
Leveraging data as a strategic advantage: Bankers often need to log into seven or eight systems to access relevant information to their deal. Now, bankers can integrate internal data on deal mandates with external market data from partners — such as S&P Global — for a full view of their clients. Bankers can access company valuation from S&P Global while viewing information such as revenue, employee salaries, and other potential risks all within Salesforce, avoiding the need to switch between multiple applications.