Case study: #NoFilter Army Cadets campaign takes aim at social media

A #NoFilter local recruitment campaign by the Army Cadets, stressing the value of real-life adventure over that of filtered imagery on social media, has boosted applications fourfold and is now set to go national.

by Jonathan Owen
The campaign stressed the value of real-life experiences over presenting an image on social media
The campaign stressed the value of real-life experiences over presenting an image on social media

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