Timex X MadeWorn Drops its First American-Made Watch Collaboration
Will we fall victim to these 24 hours - or choose to conquer them
MIDDLEBURY, Conn., June 15, 2021 /PRNewswire/ -- Timex®, a world leader in watchmaking, introduces the first drop in the Timex x MadeWorn American Documents Collection.
Timex brought watchmaking back to the USA with their American Documents Collection, and they're continuing on that American-made journey today in partnership with Los Angeles-based artist Blaine Halvorson and his vintage-revival brand, MadeWorn.
"This collaboration broke the traditional boundaries of design and process to create a truly unique and remarkable take on the American Documents Collection," said Giorgio Galli, Chief Executive Creative Director of Timex
Years in the making, this special-edition two-toned American Documents watch represents the divide between day and night, an idea belonging both to yesterday and tomorrow. The dial is split into two hemispheres — left brain and right brain, day and night, illusion and reality — it reflects a process that involved basic and acidic compounds, as well as applications of blistering heat and powerful light. With this visual Halvorson evokes the horizon we're always chasing, and the setting sun that we're trying to beat.
What can we do with the 24 hours we're given? In Blaine's own words, "we cannot attempt to cheat time, but we can change how we use and represent it. Will we fall victim to these 24 hours — or choose to conquer them? "
This watch is hand-assembled by American craftsmen, built with materials and parts sourced in the USA with a high-quality Swiss movement. Every element of its design, from the case and hands to the special dial patina, is completely unique — no two Timex x MadeWorn watches are the same.
This collaborative project represents Halvorson's vision of time: the future to come, the past already gone, and our position straddling the present's divide as the clock strikes now.
The true essence and soul of this collaboration could only be captured by renowned film-maker and photographer Dikayl Rimmasch. Each image and video produced tells this unique story but leaves room for personal reflection and thoughtful curiosity.
Join Timex and artist Blaine Halvorson on the road toward creative discovery, your journey begins HERE
PRODUCT FEATURES:
- Stainless-Steel Case with Aging Process
- Two-Color Dial with Aging Process
- Natural Leather Strap with Aging Process
- Brass Case Back with Custom Plating that was Made to Look Like Aged Aluminum
- Water Resistant to 30M
- 41mm case, 20mm lug
- SRP: 850 USD
- Available exclusively on timex.com
About Timex Group
Timex Group designs, manufactures and markets innovative timepieces around the world. Timex Group is a privately-held company headquartered in Middlebury, Connecticut with multiple operating units and over 3,000 employees worldwide. As one of the largest watch makers in the world, Timex Group companies produce watches under a number of well-known brands, including Timex, adidas, Furla, Gc, Guess, Missoni, Nautica, Salvatore Ferragamo, Ted Baker, Versace and Versus.
Join Timex on social media: @timex and please visit http://timexgroup.com.
PRESS CONTACT
[email protected] | [email protected]
SOURCE Timex
Related Links
Explore
More news releases in similar topics
Share this article