Sadia and Nhac GNT Celebrate Valentine’s Day with Special Recipes

Sadia , the most valuable food brand in Brazil and Top of Mind in 2020, bets on the affection and affection involved in the act of cooking to mark its Valentine’s Day action. In a webseries, alongside chef Leo Abreu and developed in partnership with Globo and Africa, the brand shows the full potential of Sadia Speciale products and will teach different ways to transform the Valentine’s dinner into a unique occasion, with high flavor and truly special, combining practicality and personality.

In episodes of up to 15 minutes - which will be shown on Youtube and on the program’s social networks Nhac GNT, in the first half of June and will be available at Globoplay between June 11th and 18th – Leo Abreu will have the challenge of preparing recipes with Sadia Speciale items , highlighting raw ham, chicken burger with pepperoni and angus ossobuco. The ingredients, widely loved by Brazilians and very versatile, give the dishes an extra touch of flavor, transforming even the simplest recipes into a refined and romantic meal.

The chef proves the practicality of Sadia Speciale by creating a different dish for each type of couple: for the most romantic, who want something warm to enjoy on a winter day, Abreu teaches thehomemade linguine with white parmesan and zucchini sauce and raw ham crispy Sadia Speciale. The recipe is more than special: it was the dish Leo Abreu made for his first date with his wife.

For the more hip couples, the dish recommended by the chef is the chicken burger with pepperoni Sadia Speciale breaded,accompanied by homemade caramelized onion mayonnaise. The recipe brings the atmosphere of handmade burgers into the home, allowing lovebirds to enjoy the opportunity to try a new way of eating hamburgers in the comfort and safety of home.

For couples who want to show their gastronomic skills, combining different elements and betting on details, Leo Abreu has prepared a complete dinner, with raw ham croquettes as a starter and angus ossobuco in beer and cauliflower puree as a main course. The dish, which stands out for the complexity of the combinations of ingredients, is based on Ossobuco de Angus with black beer sauce and frozen onion Sadia Speciale , launch of the ready-to-eat dishes segment.premiumof the line. Just take the product straight to the oven and in up to 45 minutes it will be ready to serve, it doesn’t even need to defrost.

The ossobuco is cooked slowly for 24 hours in the method sous vide, with Angus meat being certified and prepared with black beer sauce and caramelized onion. To accompany and enhance the flavor of the ossobuco, chef Abreu offers a side of Sadia Speciale raw ham croquettes with cauliflower. A perfect finish to celebrate the date with your loved one.

Campaign with ready-to-eat meals Sadia Speciale reinforces the line’s innovation and refinement

In parallel to the webseries with Leo Abreu, Sadia will also work with communications that reinforce the versatility of the new line of ready-to-eat dishespremium Sadia Speciale , launched in March 2021. There are three choices of prime cuts of meat, designed especially for consumers who want to have a haute cuisine experience at home: pork mignon escalope in saucela cream with mushrooms, pork ribs with barbecue sauce and Angus ossobuco with black beer sauce and onions.

The films and plays, which will be aired on the CNN channel and on Sadia’s social networks, exalt technology sous vide:preparation made from slow cooking at low temperatures and in a vacuum, going through a deep freezing technique. the techniquesous videallows to maintain nutrients without the need for artificial preservatives, in addition to giving the cuts much more flavor, uniform distribution of seasonings and differentiated texture.

About Sadia

Leader in several categories in the Top of Mind survey, Sadia entered the Top 10 of the 2020 edition of the BrandZ ranking — The 25 Most Valuable Brazilian Brands in Brazil. Present on the consumer’s table since the 1940s, the brand has earned the public’s trust through attributes that are valued until today, such as superior quality, flavor, practicality and the use of selected ingredients. Sadia is democratic, with options for all audiences. With the concept ’The more you know, the better Sadia gets’, the brand reinforces the differentials that make it the Brazilian’s favorite. Innovative by vocation, it was the first to provide frozen foods that make people’s lives easier, such as the renowned Sadia lasagna. In other words, a brand that has pioneering in its DNA. Sadia is present in points of sale throughout Brazil,