You can't hang them on a wall, but Volvo's Polestar brand wants customers to treat its cars like pieces of art just the same.
To that end, the brand is allowing customers to buy a Polestar 1 by trading in art from their collections.
"All forms of art, including paintings, sculptures, photography, installations and more are considered as valid payment methods," the brand said last week, "if the value of the art corresponds with the list price of the Polestar 1."
The offer, good through mid-August, applies only to some of the 25 "golden" Polestar 1 plug-in hybrids being built to commemorate the car's final production year. The car's list price is $155,000.
The brand is working with art adviser Theodor Dalenson and two of the largest auction houses, Sotheby's and Philips, to appraise art that buyers want to trade. Polestar plans to eventually sell the art, either through one of the auction houses or art dealers.
"I love the idea of letting artists and collectors buy a Polestar 1 with art," Polestar CEO Thomas Ingenlath said in a statement. "It is such a special car and we wanted to find a unique way of celebrating it before its production reaches an end. It is hand-built, precious and tangible, much like a piece of art."
Send us a letter
Have an opinion about this story? Click here to submit a Letter to the Editor, and we may publish it in print.
