M&M puts design at heart of future plans, sets up new global vertical under new leader
To ensure world class creative output and program execution, dedicated verticals are being created in each studio location.
Synopsis
Criticised for its polarising SUV design language, M&M is seeking to strengthen that part of its operation. The group has plans of launching over three dozen products across segments (Uvs, CVs and tractors) in the next 5 years and will be investing close to Rs 17,000 crore across business in three years.
In a move to put design at the centre of its future offerings from two wheelers to trucks, Mahindra & Mahindra, the maker of XUV and Thar sports utility vehicles, on Friday announced creating a new global design organisation for the automotive and farm equipment sector.
To steer the new set up, the Mahindra Group also announced the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer to lead its newly formed
