Netflix launches a shop stocked with limited-edition items tied to its shows

Netflix has previously partnered with third-parties, including Target Corp. TGT, +0.06%, to make merchandise available.

Items based on the hit show “Stranger Things” and “The Witcher” are on the way, along with clothes designed by the Japanese fashion house BEAMS with the Netflix logo.

Many companies that don’t do business in apparel and collectibles are now making merchandise available, one more way to reach loyal fans.

McDonald’s Corp. MCD, +1.05% launched a line of merchandise along with its recent BTS meal.

And Chipotle Mexican Grill Inc. CMG, +0.49% has made clothing and avocado-inspired makeup available, in collaboration with E.L.F. Beauty Inc. ELF, -0.04%

Netflix stock is down 9.8% for the year to date while the benchmark S&P 500 index SPX, +0.57% has gained 12.9% for the period.