'How the hell have we allowed this to happen?' Rory Sutherland on creative devaluation

Why the Ogilvy UK vice-chair believes creativity needs a rebrand.

by Kate Magee
Rory Sutherland says adland needs to stop creativity being seen as “some magic fairy dust” sprinkled on after the serious thinking has taken place
Rory Sutherland says adland needs to stop creativity being seen as “some magic fairy dust” sprinkled on after the serious thinking has taken place

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