The numbers were in, and they were not good. I logged out and checked again in case the verdict was an anomaly, but the same words glowed back at me from the screen in a succinct serif font: three hours, 12 minutes. Longer than the runtime of Avengers: Endgame, a movie tasked with covering multiple timelines in the Marvel Cinematic Universe. Surely, I could not have spent that much time on social media in a day? As the stereotypical dedicated student through my academic years, this was akin to bringing a bad report card home—my daily usage time had been circled in red and branded an ‘F’ grade in a world that commanded you to keep up with the latest world events making news online while also pursuing varied, mindful interests beyond the virtual realm.
If the problem was complicated, the most obvious solution—to spend less time on social media—wasn’t straightforward either. On the first day of going cold turkey, I began to notice a gnawing, itching feeling to reach for my phone, my fingertips often making a beeline for the Instagram icon on autopilot. Feeling the first stirrings of desperation now to prove that I wasn’t a slave to the screen, I opted for a particularly time-intensive recipe that would keep me away from my phone for a few hours, at least. But once it was done, the meticulously constructed dessert stared back at me glumly from the plate—all dressed up and nowhere to go. Without being able to snap a photo to share online with my virtual friends and connections, the emotional payoff for my labour simply didn’t feel validated.
I was adrift without my phone to anchor me to the virtualverse, and I wasn’t the only one—studies have found that 73 per cent of people experience a mild state of panic upon misplacing or being isolated from their phones. So, what is keeping us hooked to the buzzes and the beeps of social media and is there a way to train your brain into breaking free? Here’s what we found.
Death by design: Why it’s so easy to use social media to kill time
A closer investigation proves that it is no accident that we can immerse ourselves in our phones for hours at a time—modern-day social media portals have been designed to push the right levers in our cognitive circuitry to release feel-good chemicals. Indeed, researchers have discovered that the act of receiving likes and comments is linked to the concept of social reward which floods our brain with happiness-inducing dopamine.