Gone in 60 seconds: Ultra-luxury cars beat Covid blues
The market for super luxury cars — priced above Rs 1 crore — was a little over 1,000 units before the pandemic, and Mercedes-Benz sold about half those.
Synopsis
The trend suggests demand for ultra-luxury vehicles is largely unfettered by Covid-19. The super-rich, the typical buyer of these vehicles, is largely unaffected by the economic turmoil caused by the pandemic. Sales had taken a hit last year during the first wave of Covid-19 due to uncertainty over the economy, but customers have now realised that a recovery could happen quickly as well and are more confident to spend, industry executives said.
Mercedes-Benz has already sold out the entire lot of the super luxury GLS-Maybach it plans to bring to India in 2021, and has started taking bookings for delivery next year.
The vehicle, with a price tag of Rs 2.5-4.3 crore before road tax was launched on Tuesday. The German automaker has reserved 50 units of the SUV for India this year.
More than 50 units of Lamborghinis, costing over Rs 3.5 crore each, have also been booked for this year.
