The Economic Times
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| 06 June, 2021, 09:01 AM IST | E-Paper
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    How these Mumbai brothers sweetened pandemic sales with premium chocolates

    Synopsis

    Many frequent travellers could no longer access chocolate at Indian duty free shops and stumbled upon their relentless advertising on social media channels, offering attractive discounts on these high-end chocolates and chocolate affiliate products.

    Retailers of all stripes faced a unique pandemic problem in 2020: so much to sell, nowhere to sell it. But for Arjun and Karan Ahuja, a pandemic-induced emergency solution has morphed into a viable “bridgital” business. Brothers Arjun and Karan, 33 and 30, are director and vice president of Flemingo Travel Retail, which operates duty free stores. (Its CEO is their father, Atul Ahuja). “Our family business is travel retail — liquor and tobacco —
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