Amul MD RS Sodhi has hit out at Peta India over its letter saying that the cooperative organisation should venture into production of plant-based milk. The controversy began when Peta India and some others moved the ASCI against Amul's ad that claimed that only cattle milk is real milk. After ASCI settled the matter in favour of Amul, Peta India shot off a letter to Amul, saying that plant-based milk like soya milk and almond milk is gaining in popularity world-wide, and that Amul should join the business rather than campaign against it. Reacting to the letter Amul MD says that plant-based milk is based on vegetable oil in which chemicals are added as stabilisers and emuslifiers. The vitamins in these products are also added in form of chemicals, said RS Sodhi.