Why vitamin C has become the buzzword in beauty

From peel-off masks to day creams, to face washes, vitamin C has been making an appearance in an endless list of skincare products. The growing inclination towards vitamin C is a part of the massive shift towards natural skincare that the world is now witnessing. With consumers more educated and aware than ever before, there is a greater interest in products that are enriched with natural extracts. Vitamin C is perhaps, one of the most popular natural extracts used in skincare products. Here’s looking at some of its unbeatable benefits:

Undoing sun damage
Photoprotection is one of the prime benefits of vitamin C. This essentially means that vitamin C can
save you from the damage caused by the harsh rays of the sun. Moreover, it can also soothe the skin and may reverse previous sun damage.

Reduces hyperpigmentation
Hyperpigmentation, or changing skin color in spots or patches can be caused due to a lot of reasons.
Vitamin C can help you reduce hyperpigmentation to reveal much brighter and even-toned skin.

No more fine lines
Fine lines on the skin can be a result of skin aging. With regular use. Vitamin C serums can go a long
way in fading away these lines and helping you smile without any worries.

Hydrating effect
Vitamin C deeply hydrates the skin and also helps it retain moisture. Skincare experts now agree that
hydration is the very core of healthy skin. So, is vitamin C worth the hype? Definitely!

With inputs from Mr. Parag Kaushik, Co-Founder, Upakarma Ayurveda.