HUL’s Apratim Majumder has been appointed as the Chief Marketing Officer(CMO) of direct to consumer(D2C) startup MyGlamm that manufactures beauty products. Darpan Sanghvi, founder & CEO of, MyGlamm is quite excited about the Majumder appointment. He believes that Majumder’s 15+ years of experience in fast-moving consumer goods(FMCG) sectors will help the startup to focus on consumer management.
Majumder Joins MyGlamm, a Growing Beauty Startup
Apratim Majumder is all set to join MyGlamm as the CMO. He was working in Hindustan Unilever Limited as the head of the Naturals products category. His rich experience in the natural products field will be beneficial for MyGlamm operations. MyGlamm claims that it produces cruelty-free vegan products for its consumers.
As per the reports, Majumder’s job profile will be focused on the planning, development, and execution of the company’s marketing and advertising initiatives. Since Majumder was also responsible for the beauty and personal care products under Lever Ayush, MyGlamm believes that his natural products experience in HUL is directly connected with the startup’s natural offerings that are already popular among its consumers.
MyGlamm is one of the rising brands in the beauty and skincare category. Darpan Sanghavi Founded the startup in 2017. The startup offers 600+ beauty and care products to its users directly. Within four years, the firm has established itself in 70+ major cities of India. It has 10,000+ point of sales(PoS) across th2 nation.
In March 2021, the startup raised Rs 175 crore in a Series C financing round from its investors including Ascent Capital, Amazon, and Wipro Consumer. Series C funding round helped MyGlamm to reach a valuation of $100 million. By the end of 2021, Company wants to increase its PoS from the existing 10,000+ to 25,000.
What Majumder and MyGlamm Say about Each Other?
Darpan Sanghvi, founder & CEO of MyGlamm, has high hopes from Majumder due to his vast experience in the FMCG sector. Sanghvi expects that Majumder will utilize his FMCG marketing sector experience to strengthen the MyGlamm brand.
Talking further about Majumder role in MyGlamm, he said:
“Apratim brings with him a very unique combination of having the technical rigor of traditional FMCG marketing with a focus on consumer insights and combined with a dynamic softer skill set of agility that a new age DTC company like MyGlamm thrives on. Couldn’t be more excited to welcome him.”
On the other hand, Priyanka Gill, president, and co-founder, MyGlamm, believes that Majumder will help the beauty startup in scaling up further. The company expects higher revenue after the appointment of Majumder.
Talking about his role in MyGlamm, Gill further added:
“We are excited to welcome Apratim as MyGlamm’s CMO. His stellar FMCG background and experience complement our DTC approach. With Apratim’s leadership, I look forward to MyGlamm scaling up at an even faster pace.”
It is not only the MyGlamm team, but Majumder is also happy to join the growing startup of the FMCG sector. He is quite amazed by the unique business model MyGlamm has.
Talking about the future of MyGlamm, Majumder said:
“I am super excited to be a part of the future of FMCG. We often speak about how our industry has not been disrupted at scale yet, well, here it comes. MyGlamm’s strong brands and unique business model have propelled it into a fantastic growth trajectory and I can’t wait to write the future with Myglamm.”
The beauty sector is one of the emerging areas in the Indian startup ecosystem. Nowadays, people are not only concerned about beauty products, but they are also more aware of the kind of products they want to use. Chemical-free natural products are the first choice of consumers. That is why MyGlamm’s growth is phenomenal due to its vegan products.
