"We have seen a spike in interest in OpenSparkz globally, and Henrik [Berglind] was the ideal choice to help us convert our ever-growing sales pipeline," said OpenSparkz CEO Terry McMullen.
"He has an extensive understanding of Asia Pacific markets and brings years of experience running one of the worlds' largest loyalty programs."
Berglind joins OpenSparkz from Accor, where he was most recently the Asia Pacific vice president for loyalty and guest experience.
He spent more than 20 years at Accor after working in executive positions at hotel companies in Europe and Australia.
Berglind holds a bachelor of science degree in hotel management from the University of Surrey (UK), and a diploma of business studies from the London School of Foreign Trade.
"When I was with a global multi-brand corporate, the challenge was always to break down the barriers to seamless customer engagement," he said.
"On top of that, we needed to use data to influence consumer spending behaviours in a way that worked for them. OpenSparkz payment linked loyalty and rewards platform delivers both.
"It enables actual conversion of customers with personalised and permission-based marketing, while using any existing global payment system."
Berglind added "The beauty [of OpenSparkz] is that it works for both the rewards program operator and the merchant doing the marketing, as well as - most importantly - the consumer. What's not to love about that?"
