Zee Entertainment is betting big on OTT platform: Why it is stock pick of week

Though overall revenues remained flat y-o-y, Zee Entertainment Enterprise managed to beat the street expectations in the fourth quarter of 2020-21 with 8.9% y-o-y increase in domestic advertisement revenues. The second wave of the Covid-19 pandemic and the resultant disruptions have however started impacting its advertisement revenues in the first quarter of 2021-22. Despite these concerns, analysts continue to be bullish on this front because