100% of all profits to go towards Covid relief
Bangalore, May 2021: In this current situation, it is important we all find a way to do our part. Urban lifestyle brand, Salud Beverages, is doing its part by pledging 100% of all profits on sales of its exclusive merchandise to Cheshire Homes India – a non-profit organization currently raising funds to support a Covid center that will treat people free of charge.
Salud’s Shop and Save a Life campaign gives everyone the chance to be a saviour, with all profits from June to August going towards the free Covid facility. Every time you buy Salud tees, trucker hats, coasters and other exclusive merchandise, you directly help someone affected by the pandemic.
Cheshire Homes has been working with the disabled and economically disadvantaged, giving them the opportunity to be valued and dignified members of society, through education, economic empowerment, advocacy, health & rehabilitation.
Salud began as a beverage brand, with the launch of G&T 2.0 – India’s first ready-to-drink gin and tonic. It has, however, evolved into a full-fledged lifestyle brand with Salud Merchandise, and Salud Sessions music.
The brand’s ethos is about giving people fresh, modern and socially responsible avenues to bond with their tribe and celebrate life. Salud has proven its passion for supporting important causes and ideals before. Like using only natural ingredients, making eco-friendly upcycled coasters, celebrating inclusivity with its Live Free campaign, and encouraging social distancing with its Real Heroes Stay Home campaign.
This Shop and Save Lives initiative is just another example of its commitment to the things that matter most.
About:
SALUD ” The idea started just as a beverage brand but soon evolved into a lifestyle brand purely through the impact of our marketing strategy, and the brand’s necessity in a market like India. Salud intends to be a Global Lifestyle Brand with a universal appeal and variety in flavors. Being an aspirational brand with Life & Lifestyle as its ethos, we work with Music, Fashion, and other collateral for better experiences and brand recallment. Salud is creating India’s first-of-its-kind Ready To Drink Gin & Tonic beverage called G&T 2.0. With a vision, where people come together to celebrate life, with a touch of exclusivity, Salud aims to change the way one unwinds with our spirit in a bottle. G&T 2.0 will be introduced in a variety of natural flavors, which will enhance Salud’s image as an exciting alcobev brand with a universal appeal, thanks to both its diverse flavors and character. It is both modern in taste and style, with a vibe that caters to its target audience and is gender agnostic. Our key investors, Prasad Vanga from Anthill Ventures, Rana Dagubatti, actor and an active investor and UrbanI our speed scaling partner are our backbones in this pathway along with Ajay Shetty, who was previously a banker and entrepreneur who successfully sold his previous wine venture, to lead and build a whole new lifestyle brand.
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